Award-Winning Design

SunPower

SunPower is a Fortune 1000 company based in Silicon Valley that creates high-performing solar energy solutions for residential, commercial, and utility markets worldwide. SunPower's Maxeon solar cells have the highest efficiency in the business.

Design Direction

Market Leader, Interactive, “Gamified”, Engaging, User-Friendly, High Conversion, Responsive

Key Features

Award-Winning Interactive Design, Animations, Multiple Multilingual Web Properties, Multiple Content Teams, Custom Integrations & Analytics, Multi-site Architecture

Summary of Work

We designed and implemented a "gamified" solar calculator to engage users and promote lead generation, which won a 2016 Oracle Markie Award for Best Web or Commerce Experience. We implemented landing page mini-sites with JavaScript animations to showcase new product launches.

Our team designed a new and effective Agile project process including daily scrums, bi-weekly planning and demos, backlog grooming and prioritization, and optimized Jira workflows. Using this process, we architected and developed a new multilingual Drupal 7 multi-site platform to consolidate SunPower's international websites and replace their existing software.

responsive component layout of sunpower landing page template

We collaborated with SunPower to design and develop the SunPower Savings Calculator which won a 2016 Oracle Markie Award for Best Web or Commerce Experience.

Multiple Website Support

We provided Enterprise content support and software development for 7 SunPower web properties:

Agile Project Team

Our team implemented an effective Agile process for the project including daily scrums, bi-weekly planning and demos, backlog grooming and prioritization, and optimized Jira workflows.

Multilingual Drupal Development

We improved four SunPower multilingual websites and created a new Drupal 7 multilingual multi-site platform as a replacement for the existing software. All SunPower properties will be migrated to the improved Drupal platform.

Responsive Theming

We created responsive web pages for SunPower users to enjoy on their smartphones and tablets.

Drupal Migration

We created a new multilingual Drupal 7 platform to consolidate SunPower's international websites. We supported the migration of 6 web properties to the new platform.

User Experience Design

The Hook 42 approach to design creates the most appropriate experience to connect your website with your most valuable asset, humans.

We start by listening to you about your clients, your customers, and their needs. We explore the depths of the internet to see what the competition is doing, and how we can do it better. Ultimately, we want you to be the brightest star in the digital universe, outweighing your biggest competitors.

Our team can craft an individualized experience tailored to your business goals. With a focus on exceptional user experience, and an importance on inclusivity on the web through accessibility, or team makes sure your digital experiences are more than just content on a page.

Hook 42 User Experience Design

Built with users in mind.

There are many steps to the design process, of which we place equal importance, weighing user experience with your marketing goals. Aligning your purpose with your user is our top priority. Our team provides a wide variety of offerings, including but not limited to:

User Research
Competitive Landscape Analysis
Moodboarding
Wireframing
In-Medium Website Design
- Responsive Design
- Accessible Design
Digital Branding
- Digital Style Guide

Developer Collaboration

Integral to the UX Design process at Hook 42 is collaboration. We consistently lean on the expertise of other areas of website builds to help shape the user journey in the most responsible and inviting way possible. Our team is a constant back-and-forth iteration, helping shape unique experiences grounded by function and sparked with creativity. No design goes to development before being spot-checked, with no exceptions!

Do You Need UX Design?

If you're looking for more than just a website build, but a carefully crafted extension of your brand, Hook 42 is the right choice for you. Our team uses precise research-driven insights, based on your specific goals, to create an experience that aligns with your customer. Reach out today to get your project started.