SEO

Anki

Lindsey Gemmill — Tue, 03 Mar 2020 16:33:38 +0000

Anki

Lindsey Gemmill Tue, 03/03/2020 - 16:33

Anki is a fast-paced developer of consumer robotics based on decades of scientific research into making artificial intelligence accessible to everyone. Anki’s Overdrive product combines easy-setup tracks with robotic supercars to deliver a racing experience that feels like magic. Using mobile devices as controllers, Anki is able to enhance gameplay with web-based scorecards and car capability software upgrades.

Design Direction

Mobile and tablet-optimized designs that are scalable to desktop.

Marketing Direction

Sales optimization via Optimizely A/B testing and Magento promotions.

Key Features

Sales-Driven Promotions, Cross-Organization Management, Parallel Development, Process Optimization

Summary of Work

Hook 42 contributed to the management and development of the web site for the release of Anki’s new Cozmo interactive “personality” robot. Process optimization for parallel development was needed to deliver the web experience with integrated marketing promotions and Marketo sales tools.

Hook 42 collaborated with Web Delivery, Information Technology, Analytics, Sales, and Product teams to bring everything together on time for the fast-approaching holiday delivery. While working to deliver for the 2016 holiday, Hook 42 contributed to planning a complete technology revamp for holiday 2017.

Multilingual Drupal Installations

Hook 42 — Wed, 10 Apr 2019 21:25:38 +0000

Multilingual Drupal Installations Hook 42 Wed, 04/10/2019 - 21:25

It may seemingly be a small world, but there is more than one method of communication used around the world. If your business works internationally or within a community with non-English speakers, going multilingual is probably a strategic next step for your team. Reaching all of your potential users far outweighs narrowing the reach to a specific community. At Hook 42, we can configure your existing Drupal website for multilingual support or build one from the ground up.

Multilingual Technique

Making a Drupal website handle multiple languages might be easy in theory. You just translate the copy and you're good to go, right? Unfortunately, not so much. Making sure all the modules work in harmony can be trickier than expected. Depending on the CMS, you might need to install a large number of community modules or plugins in addition to updating existing modules and custom code.

For multilingual Drupal projects, Hook 42 focuses on:

Identifying what content needs translation and what does not.
Understanding your short-term and long-term translation needs.
Installing and configuring the right modules to do the job.
Updating custom code to allow text to be translatable.
Facilitating content entry and manual translation processes.

Is A Multilingual Upgrade Right For You?

If you already have an existing website, knowing when you need a multilingual site can seem overwhelming and a bit confusing. However, just having the thought of transitioning to a multilingual site likely means you are ready to upgrade. If you know your services can, or will, reach a broader audience than your primary language of communication, you'll want to make sure you can expand your digital experience to match the growth of your business.

At Hook 42, we understand that there are a variety of factors that come in to play when it comes to making an existing website compatible with other languages. Our experience with Drupal multilingual environments helps us analyze the current condition of your website and the complexity of integrating a multilingual experience for your users.

Ready to Make Your Website Multilingual?

Updating an existing site might be straightforward or extremely hard depending on your Drupal site architecture. The first step is doing a site audit to assess the level of difficulty involved in your transition. Throughout the process Hook 42 can help you answer questions about what it takes to make your website multilingual, and provide a strategy to implement and roll-out a multilingual experience.

Multilingual Drupal Consulting

SEO

Search Engine Optimization (SEO)

Hook 42 — Wed, 10 Apr 2019 21:21:17 +0000

Search Engine Optimization (SEO) Hook 42 Wed, 04/10/2019 - 21:21

Making your site easily visible to search engines is an incredibly important step of your website's design and development. Search engines are the masters, so to make sure your site serves you well you'll want to play by their rules.

Search Engine Optimization (SEO) is tricky because it involves many factors that may evolve over time, but continuously optimizing your website to comply to these standards will increase your visibility online. Creating a way for users to find you through a search platform is integral to your website traffic. Enhancing your SEO will help you provide them a path to your website.

Hook 42 can help you achieve your goals by auditing your existing site for SEO and providing feedback. Our team can also configure your Drupal or WordPress site to follow SEO best practices.

Full Search Engine Optimization Coverage

The Hook 42 team focuses on both on-page and on-site SEO. We cover common concerns like:

Do you have the right modules installed?
Are your modules configured correctly?
Do you have good URLs and meta tags?
Are the search engines finding and indexing your content?
Do you have duplicate content?
Is your internal linking strategy sound?
Do you have broken links?
Do you have missing content or broken redirects?

Do You Want to Improve Your SEO?

Our team is all hands on deck waiting for the call. Our SEO tuning can happen on existing sites or part of a larger migration or development effort. Don't worry, we only implement "White Hat" SEO techniques.

Accessibility

Content Strategy

Drupal

Omnichannel Content Strategy

Search Engine Optimization

SEO

Site Audit

Content Strategy and Architecture

Hook 42 — Wed, 10 Apr 2019 21:18:20 +0000

Content Strategy and Architecture Hook 42 Wed, 04/10/2019 - 21:18

We know your content is complex, but managing it shouldn't have to be! Regardless of your project's size, we put your pages, posts, and data under a microscope to better understand what makes your content tick. Then, we develop a unique information architecture so creating, editing, and distributing your content is a breeze.

Well-organized content makes the web a better place for everyone. Whether your visitors are on a desktop in the Bay Area, a smartphone in rural Arkansas, or using a screen reader at their favorite coffee shop in London, your users should feel right at home.

Our digital content strategies empower your content editors to easily build accessible, performant, and polished content, no matter where it is being served. With our solid architectural frameworks, your organization's content can thrive across all your content channels.

The Hook 42 team can help you with:

Website content auditing
SEO enhanced content creation
Information architecture development
Content-focused user research
Taxonomy and content audits and modeling

Does Your Website Need Content Strategy?

Our team is ready to jump in headfirst! Get in touch with Hook 42 today to start the journey of more organized and structured content. We've already got the microscope out.

Omnichannel Content Strategy

SEO

User Experience

Hook 42 at BADCamp 2017 - Sessions, Trainings, and Summits!

AmyJune Hineline — Wed, 04 Oct 2017 19:22:05 +0000

Hook 42 at BADCamp 2017 - Sessions, Trainings, and Summits! AmyJune Hineline Wed, 10/04/2017 - 19:22

Montreal or Bust! Hook 42 is going to Drupal North!

Lindsay Gaudinier — Mon, 13 Jun 2016 22:39:51 +0000

Montreal or Bust! Hook 42 is going to Drupal North! Lindsay Gaudinier Mon, 06/13/2016 - 22:39

Hook 42's Sessions, BoFs, and Events at DrupalCon New Orleans

Genevieve Parker — Wed, 04 May 2016 16:56:28 +0000

Hook 42's Sessions, BoFs, and Events at DrupalCon New Orleans Genevieve Parker Wed, 05/04/2016 - 16:56

Two Great Tastes That Taste Great Together! Accessibility & SEO

Darryl Richman — Sat, 31 Oct 2015 21:53:24 +0000

Two Great Tastes That Taste Great Together! Accessibility & SEO Darryl Richman Sat, 10/31/2015 - 21:53

Hook 42 at BADCamp's Berkeley Homecoming Tour: 2015!

Patrick Storey — Mon, 19 Oct 2015 03:55:09 +0000

Hook 42 at BADCamp's Berkeley Homecoming Tour: 2015! Patrick Storey Mon, 10/19/2015 - 03:55