Content Modeling

Stanford Cantor Arts Center

Hook 42 — Thu, 11 Apr 2019 00:11:45 +0000

Stanford Cantor Arts Center

Hook 42 Thu, 04/11/2019 - 00:11

Founded in 1891, the Stanford Cantor Arts Center museum hosts an international collection of more that 38,000 works of art. Their previous website, built in 2006, was outdated and limited. Cantor selected Hook 42 to architect and develop their new responsive, component-based website using Drupal 8.

Design Direction

Beautiful, Image-Rich, Engaging, Modern, Responsive, Design Gap Remediation

Key Features

Rich Media Management, Respects Image Usage Rights, Component-Based Flexible Content Tools, Reusable Content, Event Importer, Modern Front-end Technologies

Summary of Work

Stanford Cantor Arts Center underwent a substantial redesign and needed a development partner to implement the site in Drupal 8. Hook 42 created a solid content strategy and toolkit for the small, non-technical content contributor team to artistically showcase their collections, exhibitions, and events. Our team leveraged web components and a solid pattern library to ensure the branding and display was consistent across pages, regardless of the configuration of the content components. In addition to the beautiful and responsive site, Hook 42 architected and developed a custom integration to the main Stanford events feed to automatically populate museum content on the site over time.

Read the UI Patterns Module article by Ryan Bateman that explores the use of the Drupal module leveraged for the websites modular content creation tools.

We analyzed the bold, photo-centric design to create a flexible, component-driven content strategy for a variety of possible layouts. We surveyed existing Drupal 8 contributed projects and the Stanford Web Services framework prototype to determine the best architecture. We created an automated tool for pulling in Cantor-specific events from the main Stanford events feed while allowing for content customization. In the end, Hook 42 built a successful and robust website for the Cantor Arts Center that simplified content entry while providing great flexibility for showcasing their outstanding art collection.

We continue to help the Cantor team by providing ongoing Drupal 8 maintenance and support. You can learn more about this project by watching the 2019 DrupalCon case study presentation.

Reviewing the Work

We held discussions to highlight the thought leadership involved in each step of the process, reviewing key pieces of the project that would be valuable to the Drupal community.

A Cantor Arts Center website case study presentation was delivered by the team at Stanford Drupal Camp 2018. Later, at BADCamp 2018, Kristen Pol and Ryan Bateman presented on the topic. Following the BADCamp presentation was yet another discussion by Kristen Pol and Ryan Bateman at DrupalCon 2019.

Search Technology Consulting

Hook 42 — Wed, 10 Apr 2019 21:38:58 +0000

Search Technology Consulting Hook 42 Wed, 04/10/2019 - 21:38

Harness the power of your web content

Our team of seasoned content and data strategists will help target the right content to your web users. Hook 42 has experience implementing crawler-based indexes, trigger-based custom indexes, and rich faceted search for complex data structures. Many of our implementations have been seamlessly integrated into Drupal and other external applications.

We use leading search technology platforms such as:

In addition to the search indexing and display, we've created reporting dashboards to surface and tune searches, synonyms, and results to help the shopping and conversion success on our sites.

Is Your Website Search Performing?

Hook 42 can take a look at the current state of your website search and determine a path forward for optimizations. Our team has experience working with a variety of search technologies and we use that expertise to leverage the right technology for your website. Reach out to us today to discuss your search technology options.

Content Strategy and Architecture

Hook 42 — Wed, 10 Apr 2019 21:18:20 +0000

Content Strategy and Architecture Hook 42 Wed, 04/10/2019 - 21:18

We know your content is complex, but managing it shouldn't have to be! Regardless of your project's size, we put your pages, posts, and data under a microscope to better understand what makes your content tick. Then, we develop a unique information architecture so creating, editing, and distributing your content is a breeze.

Well-organized content makes the web a better place for everyone. Whether your visitors are on a desktop in the Bay Area, a smartphone in rural Arkansas, or using a screen reader at their favorite coffee shop in London, your users should feel right at home.

Our digital content strategies empower your content editors to easily build accessible, performant, and polished content, no matter where it is being served. With our solid architectural frameworks, your organization's content can thrive across all your content channels.

The Hook 42 team can help you with:

Website content auditing
SEO enhanced content creation
Information architecture development
Content-focused user research
Taxonomy and content audits and modeling

Does Your Website Need Content Strategy?

Our team is ready to jump in headfirst! Get in touch with Hook 42 today to start the journey of more organized and structured content. We've already got the microscope out.

Omnichannel Content Strategy

SEO

User Experience