Agile Project Team

Anki

Lindsey Gemmill — Tue, 03 Mar 2020 16:33:38 +0000

Anki

Lindsey Gemmill Tue, 03/03/2020 - 16:33

Anki is a fast-paced developer of consumer robotics based on decades of scientific research into making artificial intelligence accessible to everyone. Anki’s Overdrive product combines easy-setup tracks with robotic supercars to deliver a racing experience that feels like magic. Using mobile devices as controllers, Anki is able to enhance gameplay with web-based scorecards and car capability software upgrades.

Design Direction

Mobile and tablet-optimized designs that are scalable to desktop.

Marketing Direction

Sales optimization via Optimizely A/B testing and Magento promotions.

Key Features

Sales-Driven Promotions, Cross-Organization Management, Parallel Development, Process Optimization

Summary of Work

Hook 42 contributed to the management and development of the web site for the release of Anki’s new Cozmo interactive “personality” robot. Process optimization for parallel development was needed to deliver the web experience with integrated marketing promotions and Marketo sales tools.

Hook 42 collaborated with Web Delivery, Information Technology, Analytics, Sales, and Product teams to bring everything together on time for the fast-approaching holiday delivery. While working to deliver for the 2016 holiday, Hook 42 contributed to planning a complete technology revamp for holiday 2017.

Marageti

Hook 42 — Thu, 11 Apr 2019 00:41:31 +0000

Marageti

Hook 42 Thu, 04/11/2019 - 00:41

Marageti is an online travel agency with experts specializing in group tours and cruises. Marageti's parent company, Zicasso, focuses on customized luxury tours. Zicasso and Hook 42 have been working together since 2012. We helped Zicasso's Marageti team architect, build, and launch their Drupal 8 website to highlight their guided group tour and cruise vacations.

SunPower

Hook 42 — Thu, 11 Apr 2019 00:05:59 +0000

SunPower

Hook 42 Thu, 04/11/2019 - 00:05

SunPower is a Fortune 1000 company based in Silicon Valley that creates high-performing solar energy solutions for residential, commercial, and utility markets worldwide. SunPower's Maxeon solar cells have the highest efficiency in the business.

Design Direction

Market Leader, Interactive, “Gamified”, Engaging, User-Friendly, High Conversion, Responsive

Key Features

Award-Winning Interactive Design, Animations, Multiple Multilingual Web Properties, Multiple Content Teams, Custom Integrations & Analytics, Multi-site Architecture

Summary of Work

We designed and implemented a "gamified" solar calculator to engage users and promote lead generation, which won a 2016 Oracle Markie Award for Best Web or Commerce Experience. We implemented landing page mini-sites with JavaScript animations to showcase new product launches.

Our team designed a new and effective Agile project process including daily scrums, bi-weekly planning and demos, backlog grooming and prioritization, and optimized Jira workflows. Using this process, we architected and developed a new multilingual Drupal 7 multi-site platform to consolidate SunPower's international websites and replace their existing software.

Award-Winning Design

We collaborated with SunPower to design and develop the SunPower Savings Calculator which won a 2016 Oracle Markie Award for Best Web or Commerce Experience.

Multiple Website Support

We provided Enterprise content support and software development for 7 SunPower web properties:

Agile Project Team

Our team implemented an effective Agile process for the project including daily scrums, bi-weekly planning and demos, backlog grooming and prioritization, and optimized Jira workflows.

Multilingual Drupal Development

We improved four SunPower multilingual websites and created a new Drupal 7 multilingual multi-site platform as a replacement for the existing software. All SunPower properties will be migrated to the improved Drupal platform.

Responsive Theming

We created responsive web pages for SunPower users to enjoy on their smartphones and tablets.

Drupal Migration

We created a new multilingual Drupal 7 platform to consolidate SunPower's international websites. We supported the migration of 6 web properties to the new platform.

Managing Relationships - SFDug Presentation

Hook 42 — Wed, 25 Sep 2013 02:29:45 +0000

Managing Relationships - SFDug Presentation Hook 42 Wed, 09/25/2013 - 02:29