Responsive Theming

Anki

Lindsey Gemmill — Tue, 03 Mar 2020 16:33:38 +0000

Anki

Lindsey Gemmill Tue, 03/03/2020 - 16:33

Anki is a fast-paced developer of consumer robotics based on decades of scientific research into making artificial intelligence accessible to everyone. Anki’s Overdrive product combines easy-setup tracks with robotic supercars to deliver a racing experience that feels like magic. Using mobile devices as controllers, Anki is able to enhance gameplay with web-based scorecards and car capability software upgrades.

Design Direction

Mobile and tablet-optimized designs that are scalable to desktop.

Marketing Direction

Sales optimization via Optimizely A/B testing and Magento promotions.

Key Features

Sales-Driven Promotions, Cross-Organization Management, Parallel Development, Process Optimization

Summary of Work

Hook 42 contributed to the management and development of the web site for the release of Anki’s new Cozmo interactive “personality” robot. Process optimization for parallel development was needed to deliver the web experience with integrated marketing promotions and Marketo sales tools.

Hook 42 collaborated with Web Delivery, Information Technology, Analytics, Sales, and Product teams to bring everything together on time for the fast-approaching holiday delivery. While working to deliver for the 2016 holiday, Hook 42 contributed to planning a complete technology revamp for holiday 2017.

WordPress Consulting & Development

Jonathan Daggerhart — Thu, 13 Jun 2019 19:28:46 +0000

WordPress Consulting & Development Jonathan Daggerhart Thu, 06/13/2019 - 19:28

At Hook 42 we have an excellent team of WordPress Architects and Developers who work with you to create flexible, performant, and secure WordPress sites to fit any business need.

As a team of developers with experience in a variety of open source technologies, we understand the strengths and weaknesses of many platforms. Our experiences help weigh product options to determine when WordPress is the best fit for your project needs and goals.

Custom WordPress Solutions Tailored to Your Business

Our decades of experience with WordPress gives us a familiarity with the product where we are able to seamlessly integrate technologies for your project needs. Hook 42 WordPress Developers specialize in writing secure plugins, developing performant themes, and creating scalable content and architecture that grows with your business.

We have experience with:

Developing custom plugins
Classic WordPress themes
Decoupled WordPress Front-ends
Self-hosted WordPress websites
WordPress hosting platforms such as Pantheon and WP Engine

Why Hook 42 for WordPress?

Not only do we take a hands-on approach to building within WordPress for our clients, we are also involved in the WordPress community. A number of our developers maintain WordPress plugins that are available within the public repository.

Our capabilities with WordPress allow Hook 42 to provide solutions that are catered to specific client needs. We work hard to ensure that our clients get the most from their projects and feel confident knowing their sites are crafted and managed by some of the best professionals in the business.

Need A WordPress Website?

Get in touch with our team today, we're always looking for great people to partner with. Together we can create custom solutions to perfectly fit your business needs.

Switching Themes For Progressive Enhancements

Adam Bergstein — Tue, 04 Jun 2019 15:40:41 +0000

Switching Themes For Progressive Enhancements Adam Bergstein Tue, 06/04/2019 - 15:40

Go Overseas

Hook 42 — Thu, 11 Apr 2019 00:49:37 +0000

Go Overseas

Hook 42 Thu, 04/11/2019 - 00:49

Go Overseas provides a service to connect people with meaningful travel programs, such as volunteer, study, or teaching engagements in countries around the world. Go Overseas worked with Hook 42 for consulting and development for their Drupal 6 to Drupal 8 migration project. We also ran SEO health checks and continued, beyond the original engagement, to work with Go Overseas on performance monitoring and ongoing improvements to their site and its architecture.

Design Direction

Friendly, Easy-to-Use, Travel, Image-Rich, Mobile-Friendly

Technical Considerations

Large Migration, Maintain Existing Redesign, Time-Challenged, Custom CRM, Custom Cron Jobs, Maintain SEO, Large Development Team

Key Features

Custom User Workflows, Responsive Design, High-Traffic Landing Pages, Media and Document Management, Private Messaging and Chat, Custom Tools & Reports

Summary of Work

We audited their complex Drupal 6 site and estimated the effort to migrate it to Drupal 8. Under a very tight deadline, we provided Drupal 8 architectural guidance, migration code implementation, and both backend and frontend development. We also ran SEO health checks, executed the Drupal 6 to Drupal 8 migration scripts, and provided launch support during the site cutover.

We continue to work with Go Overseas on Drupal 8 architecture and development projects such as advanced landing page creation, file structure improvements, and performance monitoring and enhancements.

Marageti

Hook 42 — Thu, 11 Apr 2019 00:41:31 +0000

Marageti

Hook 42 Thu, 04/11/2019 - 00:41

Marageti is an online travel agency with experts specializing in group tours and cruises. Marageti's parent company, Zicasso, focuses on customized luxury tours. Zicasso and Hook 42 have been working together since 2012. We helped Zicasso's Marageti team architect, build, and launch their Drupal 8 website to highlight their guided group tour and cruise vacations.

SunPower

Hook 42 — Thu, 11 Apr 2019 00:05:59 +0000

SunPower

Hook 42 Thu, 04/11/2019 - 00:05

SunPower is a Fortune 1000 company based in Silicon Valley that creates high-performing solar energy solutions for residential, commercial, and utility markets worldwide. SunPower's Maxeon solar cells have the highest efficiency in the business.

Design Direction

Market Leader, Interactive, “Gamified”, Engaging, User-Friendly, High Conversion, Responsive

Key Features

Award-Winning Interactive Design, Animations, Multiple Multilingual Web Properties, Multiple Content Teams, Custom Integrations & Analytics, Multi-site Architecture

Summary of Work

We designed and implemented a "gamified" solar calculator to engage users and promote lead generation, which won a 2016 Oracle Markie Award for Best Web or Commerce Experience. We implemented landing page mini-sites with JavaScript animations to showcase new product launches.

Our team designed a new and effective Agile project process including daily scrums, bi-weekly planning and demos, backlog grooming and prioritization, and optimized Jira workflows. Using this process, we architected and developed a new multilingual Drupal 7 multi-site platform to consolidate SunPower's international websites and replace their existing software.

Award-Winning Design

We collaborated with SunPower to design and develop the SunPower Savings Calculator which won a 2016 Oracle Markie Award for Best Web or Commerce Experience.

Multiple Website Support

We provided Enterprise content support and software development for 7 SunPower web properties:

Agile Project Team

Our team implemented an effective Agile process for the project including daily scrums, bi-weekly planning and demos, backlog grooming and prioritization, and optimized Jira workflows.

Multilingual Drupal Development

We improved four SunPower multilingual websites and created a new Drupal 7 multilingual multi-site platform as a replacement for the existing software. All SunPower properties will be migrated to the improved Drupal platform.

Responsive Theming

We created responsive web pages for SunPower users to enjoy on their smartphones and tablets.

Drupal Migration

We created a new multilingual Drupal 7 platform to consolidate SunPower's international websites. We supported the migration of 6 web properties to the new platform.

Zicasso

Hook 42 — Wed, 10 Apr 2019 23:59:01 +0000

Zicasso

Hook 42 Wed, 04/10/2019 - 23:59

Zicasso is an innovative travel company with a unique and highly successful business model. Its website matches high-end travel agents with travelers interested in upscale vacations. Zicasso chose Hook 42 to completely redesign and migrate its very outdated Drupal 5 website to Drupal 7.

Design Direction

Beautiful, Luxury, Travel, Image-Rich, Mobile-Friendly, Performant

Key Features

Responsive & Parallax Design, High-Conversion Landing Pages, Rich Media Management, Interactive Messaging, Optimized Business Workflows, Custom Tools & Reports

Summary of Work

We redesigned the Zicasso.com site from scratch to make it more visually appealing and easier for travelers, travel agents, and administrators to use. Zicasso.com received considerable positive press and user comments after the new site launch. Information about the redesign project is available in the Drupal.org case study.

During the discovery phase, we worked closely with the Zicasso team to understand their users, complex workflows, and features to create optimal user flows and wireframes. We evaluated inspirational and competitive sites to craft a modern style guide and compelling visual designs. For administrators, we architected content editing tools and admin interfaces to improve efficiency.

On the technical side, we developed migration code to seamlessly move their very large content base into Drupal 7. We continue to make enhancements on a daily basis to their beautiful and engaging website. The end result is an image-rich, responsive, and interactive website that streamlines the luxury travel planning process.

Newsworthy Design

We collaborated with Zicasso to design and develop beautiful and newsworthy user experiences. Zicasso has been featured in The New York Times, Fortune, Travel+Leisure, and many other leading media publications.

Responsive Theming

We craft responsive web pages for Zicasso users to enjoy on their smartphones and tablets.

Content Strategy

We architect Drupal content structures that allow the Zicasso team to reuse pieces of content in smart ways.

Enterprise Drupal Development

We work closely with the Zicasso business team to engineer Enterprise-level tools for streamlined administration and messaging workflows. We continually strive for supporting high performance and reliability, upholding Drupal best practices, and increasing quality assurance.

Digital Asset Management

We enable the Zicasso content team to efficiently leverage thousands of stunning travel photographs by providing customized media tools. We support gigabytes of file attachments for a streamlined messaging workflow.

SEO

We work together with Zicasso's savvy marketing team to optimize the site's web pages for top organic search rankings and provide customized analytics tools for evaluating conversions.

Drupal Migration

We migrated Zicasso's "million node" Drupal 5 website to Drupal 7 as part of a complete site redesign and rearchitecture. Learn about the great migration in the Pantheon + Hook 42 case study.

User Experience Design

Hook 42 — Wed, 10 Apr 2019 21:34:39 +0000

User Experience Design Hook 42 Wed, 04/10/2019 - 21:34

The Hook 42 approach to design creates the most appropriate experience to connect your website with your most valuable asset, humans.

We start by listening to you about your clients, your customers, and their needs. We explore the depths of the internet to see what the competition is doing, and how we can do it better. Ultimately, we want you to be the brightest star in the digital universe, outweighing your biggest competitors.

Our team can craft an individualized experience tailored to your business goals. With a focus on exceptional user experience, and an importance on inclusivity on the web through accessibility, or team makes sure your digital experiences are more than just content on a page.

Hook 42 User Experience Design

Built with users in mind.

There are many steps to the design process, of which we place equal importance, weighing user experience with your marketing goals. Aligning your purpose with your user is our top priority. Our team provides a wide variety of offerings, including but not limited to:

User Research
Competitive Landscape Analysis
Moodboarding
Wireframing
In-Medium Website Design
- Responsive Design
- Accessible Design
Digital Branding
- Digital Style Guide

Developer Collaboration

Integral to the UX Design process at Hook 42 is collaboration. We consistently lean on the expertise of other areas of website builds to help shape the user journey in the most responsible and inviting way possible. Our team is a constant back-and-forth iteration, helping shape unique experiences grounded by function and sparked with creativity. No design goes to development before being spot-checked, with no exceptions!

Do You Need UX Design?

If you're looking for more than just a website build, but a carefully crafted extension of your brand, Hook 42 is the right choice for you. Our team uses precise research-driven insights, based on your specific goals, to create an experience that aligns with your customer. Reach out today to get your project started.

UCSF PleasePrEPMe

Hook 42 — Wed, 10 Apr 2019 20:38:14 +0000

UCSF PleasePrEPMe

Hook 42 Wed, 04/10/2019 - 20:38

UCSF's PleasePrEPMe.org site is a searchable, location-responsive PrEP provider directory for California. Pre-exposure prophylaxis (PrEP) is an effective HIV prevention strategy available by prescription. The PleasePrEPMe team chose Hook 42 to migrate their website from Angular to Drupal 8 with a React front-end for their interactive map.

Design Direction

Maintain Existing Design, Responsive Layout, Interactive, User-Friendly, Accessibility

Technical Considerations

Custom Data Structure Migration, Enable New Content Structures, Form Redesign, Time-Challenged, Budget Constrained, Improve SEO, Improve Device Support

Key Features

Custom Angular DB to Drupal 8 migration, Decoupled React.js Front-End Google Maps Integration, Custom Automated Provider Feed Import, Large Amount of Mapping Data, Content Editor Tools, Content Workflow, 3rd Party Chat Integration (SnapEngage)

Summary of Work

PleasePrEPMe is a website to promote the education of and provider access to the HIV pre-exposure prophylaxis (PrEP). The website provides national and state-based PrEP resources for the public, press, and other medical providers. PrEP selected Hook 42 for a new site rebuild and migration for their custom Angular site to an SEO, content editor friendly Drupal 8 migration project.

We audited their custom Angular / MySQL site implementation and estimated the effort to migrate it to Drupal 8. We provided a scalable content strategy, Drupal 8 architecture and implementation, custom feed creation, a progressively decoupled React / Drupal / Google Maps integration, and backend and frontend development. Hook 42 performed manual content migration, developed automated content migrations, and ran device and browser testing of the systems. The team ran SEO and accessibility health checks, Drupal 8 migration scripts, and ran the launch support process for site cutover.

We continued to work with the PrEP team by providing training to their internal staff, ongoing Drupal 8 development maintenance and support, and feature enhancements.

Giddy Up! Hook 42 Moseys over to Texas Drupal Camp

AmyJune Hineline — Tue, 15 May 2018 14:52:23 +0000

Giddy Up! Hook 42 Moseys over to Texas Drupal Camp AmyJune Hineline Tue, 05/15/2018 - 14:52