Search Engine Optimization

Zicasso

Hook 42 — Wed, 10 Apr 2019 23:59:01 +0000

Zicasso

Hook 42 Wed, 04/10/2019 - 23:59

Zicasso is an innovative travel company with a unique and highly successful business model. Its website matches high-end travel agents with travelers interested in upscale vacations. Zicasso chose Hook 42 to completely redesign and migrate its very outdated Drupal 5 website to Drupal 7.

Design Direction

Beautiful, Luxury, Travel, Image-Rich, Mobile-Friendly, Performant

Key Features

Responsive & Parallax Design, High-Conversion Landing Pages, Rich Media Management, Interactive Messaging, Optimized Business Workflows, Custom Tools & Reports

Summary of Work

We redesigned the Zicasso.com site from scratch to make it more visually appealing and easier for travelers, travel agents, and administrators to use. Zicasso.com received considerable positive press and user comments after the new site launch. Information about the redesign project is available in the Drupal.org case study.

During the discovery phase, we worked closely with the Zicasso team to understand their users, complex workflows, and features to create optimal user flows and wireframes. We evaluated inspirational and competitive sites to craft a modern style guide and compelling visual designs. For administrators, we architected content editing tools and admin interfaces to improve efficiency.

On the technical side, we developed migration code to seamlessly move their very large content base into Drupal 7. We continue to make enhancements on a daily basis to their beautiful and engaging website. The end result is an image-rich, responsive, and interactive website that streamlines the luxury travel planning process.

Newsworthy Design

We collaborated with Zicasso to design and develop beautiful and newsworthy user experiences. Zicasso has been featured in The New York Times, Fortune, Travel+Leisure, and many other leading media publications.

Responsive Theming

We craft responsive web pages for Zicasso users to enjoy on their smartphones and tablets.

Content Strategy

We architect Drupal content structures that allow the Zicasso team to reuse pieces of content in smart ways.

Enterprise Drupal Development

We work closely with the Zicasso business team to engineer Enterprise-level tools for streamlined administration and messaging workflows. We continually strive for supporting high performance and reliability, upholding Drupal best practices, and increasing quality assurance.

Digital Asset Management

We enable the Zicasso content team to efficiently leverage thousands of stunning travel photographs by providing customized media tools. We support gigabytes of file attachments for a streamlined messaging workflow.

SEO

We work together with Zicasso's savvy marketing team to optimize the site's web pages for top organic search rankings and provide customized analytics tools for evaluating conversions.

Drupal Migration

We migrated Zicasso's "million node" Drupal 5 website to Drupal 7 as part of a complete site redesign and rearchitecture. Learn about the great migration in the Pantheon + Hook 42 case study.

Search Engine Optimization (SEO)

Hook 42 — Wed, 10 Apr 2019 21:21:17 +0000

Search Engine Optimization (SEO) Hook 42 Wed, 04/10/2019 - 21:21

Making your site easily visible to search engines is an incredibly important step of your website's design and development. Search engines are the masters, so to make sure your site serves you well you'll want to play by their rules.

Search Engine Optimization (SEO) is tricky because it involves many factors that may evolve over time, but continuously optimizing your website to comply to these standards will increase your visibility online. Creating a way for users to find you through a search platform is integral to your website traffic. Enhancing your SEO will help you provide them a path to your website.

Hook 42 can help you achieve your goals by auditing your existing site for SEO and providing feedback. Our team can also configure your Drupal or WordPress site to follow SEO best practices.

Full Search Engine Optimization Coverage

The Hook 42 team focuses on both on-page and on-site SEO. We cover common concerns like:

Do you have the right modules installed?
Are your modules configured correctly?
Do you have good URLs and meta tags?
Are the search engines finding and indexing your content?
Do you have duplicate content?
Is your internal linking strategy sound?
Do you have broken links?
Do you have missing content or broken redirects?

Do You Want to Improve Your SEO?

Our team is all hands on deck waiting for the call. Our SEO tuning can happen on existing sites or part of a larger migration or development effort. Don't worry, we only implement "White Hat" SEO techniques.

Accessibility

Content Strategy

Drupal

Omnichannel Content Strategy

Search Engine Optimization

SEO

Site Audit

National Nurses United

Hook 42 — Wed, 10 Apr 2019 21:05:00 +0000

National Nurses United

Hook 42 Wed, 04/10/2019 - 21:05

National Nurses United (NNU) is the largest organization of registered nurses in the United States. Its website provides a service to connect regional Registered Nurses organizations and unite future, current, and retired nurses to support humanitarian and political causes. NNU selected Hook 42 for their ExpressionEngine to Drupal 8 migration project in a very tight timeline.

Design Direction

Brand adherence, Design “refresh”, Responsive, Interactive, Engaging, User-Friendly, High Conversion, Accessible

Technical Considerations

Custom Data Structure Migration, Enable New Content Structures From Redesign, Time-Challenged, Custom CRM integration, Maintain SEO, Large File Footprint

Key Features

ExpressionEngine to Drupal 8 migration, Display of historic content with fresh updates, Improvements for User Experience, Blue State Digital CRM Integration

Summary of Work

We audited their custom ExpressionEngine implementation from their past hosting provider and estimated the effort to migrate it to Drupal 8. We provided a scalable content strategy, Drupal 8 architecture and implementation, migration code implementation, and both backend and frontend development. We also ran SEO health checks, executed the ExpressionEngine to Drupal 8 migration scripts, and provided launch support during the site cutover.

We continued to work with National Nurses United by providing technical training to their internal staff and ongoing Drupal 8 development maintenance and support.

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